NOREA Labs
— Building intelligent software for the athletes of tomorrow —
NOREA Labs is a Berlin-based software company focused on the intersection of artificial intelligence and endurance sports. We build tools that help athletes train smarter – by turning raw performance data into actionable, personalized insights.
Our flagship product, NOREA, is an AI-powered training coach designed for runners, cyclists, and swimmers who want more than generic training plans. NOREA connects to the platforms athletes already use, analyzes their training history, and delivers guidance that adapts to how they actually perform.
We believe that the kind of coaching intelligence once reserved for elite athletes should be accessible to everyone.
Our Mission
Our mission is to make intelligent, data-driven coaching available to every endurance athlete – regardless of budget, background, or experience level. We combine modern AI with sports science to build products that are simple to use, honest in their recommendations, and genuinely useful in daily training.
The Person Behind NOREA
Danny Schwenke
Self-taught software developer and endurance athlete
Danny Schwenke is an endurance athlete and self-taught software developer based in Berlin. His sporting background spans running, cycling, and strength training – with a particular passion for the mountains.
He founded NOREA Labs out of a simple observation: the tools available to amateur athletes rarely match the quality of guidance that serious training actually requires. NOREA was built to close that gap – combining AI with real athletic data to deliver coaching that is both intelligent and accessible.
His vision for NOREA Labs is to become a leading name in fitness software – building products that give every athlete, regardless of level or background, the means to train with purpose and make real progress.
What We Stand For
Accessible to Everyone
The kind of coaching intelligence once reserved for elite athletes should be available to anyone – regardless of budget, background, or experience level.
Intelligent by Design
We combine modern AI with sports science to turn raw performance data into guidance that is personalized, contextual, and adapts to how athletes actually train.
Honest & Useful
We build products that are straightforward to use and precise in their recommendations – focused on delivering real value in daily training, without unnecessary complexity.